Throw a Party, Buy a Spot: How Media Companies Capitalize on the Super Bowl

Or they just compete directly, like with the Puppy Bowl

The Puppy Bowl now averages more than 3 million viewers. Getty Images

There’s one day out of the year that many Americans are guaranteed to be gathered around a screen. And it’s not to watch the local news.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.