TNT Will Air NBA All-Star Game’s Fourth Quarter Ad-Free in New Format Honoring Kobe Bryant

Game clock will be turned off for the final part of Sunday's matchup

A still from an NBA All-Star Game
In the fourth quarter of this year's NBA All-Star Game, play will continue until one team reaches the "final target score." Getty Images

The NBA is shaking things up by turning the game clock off for the fourth quarter of Sunday’s NBA All-Star Game, and TNT, in turn, is upending its traditional ad format for its coverage of the game and will air the fourth quarter ad-free, the network said today.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.