In New Ads, Toyota and Hyundai Pivot Messaging to Helping People

Korean automaker's purchase protection program makes a comeback

Toyota's moved from its sales event advertising. Toyota

Key insight:

As the coronavirus crisis continues to unfold across the United States, automakers Toyota and Hyundai have rolled out new messaging, with the latter reintroducing a version of its buyer protection program popularized during the economic crisis in 2009.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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