Programming & Performance

Toyota Caps 11-Season Modern Family Partnership With Farewell Spot

Brand switched to an animated ad after COVID-19 shutdown scuttled live-action plans for the finale

Toyota's farewell Modern Family spot was supposed to be live-action, but switched to an animated approach after COVID-19 shut down production. Toyota

By Jason Lynch

April 8, 2020

Millions of people will say farewell to Modern Family tonight as the ABC sitcom signs off after 11 years, and Toyota has planned its own special goodbye.

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
Recommended videos
You Might Like

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}