Toyota Caps 11-Season Modern Family Partnership With Farewell Spot

Brand switched to an animated ad after COVID-19 shutdown scuttled live-action plans for the finale

Toyota's farewell Modern Family spot was supposed to be live-action, but switched to an animated approach after COVID-19 shut down production. Toyota

By Jason Lynch

April 8, 2020

Key insight:

Toyota was the first integration featured on the series and has partnered with the show during its entire run.

Millions of people will say farewell to Modern Family tonight as the ABC sitcom signs off after 11 years, and Toyota has planned its own special goodbye.

Jason Lynch

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.