Toyota Caps 11-Season Modern Family Partnership With Farewell Spot

Brand switched to an animated ad after COVID-19 shutdown scuttled live-action plans for the finale

Toyota's farewell Modern Family spot was supposed to be live-action, but switched to an animated approach after COVID-19 shut down production. Toyota
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Key insight:

Millions of people will say farewell to Modern Family tonight as the ABC sitcom signs off after 11 years, and Toyota has planned its own special goodbye.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.