Turner Sports Sells Out Regular Season NBA Ad Inventory Ahead of Restart

Network eyes lucrative playoffs amid first-ever September games

nba players
The Lakers and Clippers will face off during TNT's doubleheader Thursday as the NBA season finally resumes. Getty Images

Key insights:

The National Basketball Association was the first U.S. sports league to pause its season due to Covid-19, suspending games on March 11. Four-and-a-half months later, the NBA is finally ready to resume play, and Turner Sports has already sold out of its regular season ad inventory. Now, it’s eyeing a lucrative revenue haul for the NBA playoffs, which will stretch into October.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.