Turner Sports Sells Out Regular Season NBA Ad Inventory Ahead of Restart
Network eyes lucrative playoffs amid first-ever September games
The Lakers and Clippers will face off during TNT's doubleheader Thursday as the NBA season finally resumes.
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Key insights:
- A perfect storm of events could make the NBA even more attractive to advertisers.
- Demand for Turner Sports' MLB inventory is similar to Fox Sports, which has sold out 90% of its regular season spots.
The National Basketball Association was the first U.S. sports league to pause its season due to Covid-19, suspending games on March 11. Four-and-a-half months later, the NBA is finally ready to resume play, and Turner Sports has already sold out of its regular season ad inventory. Now, it’s eyeing a lucrative revenue haul for the NBA playoffs, which will stretch into October.
