TV Ad Sales Execs Worry the Biggest Covid-19 Revenue Losses Are Still to Come

‘Next year could be tougher than this year’

Covid-19 will result in as much as $12 billion in lost ad revenue during the first half of 2020. Getty Images
Headshot of Jason Lynch

Key insights:

With May’s arrival, Americans are entering their third calendar month under quarantine. But with some states lifting shelter-in-place orders, and others starting the process of determining how they may reopen, it is tempting to hope that the worst of the Covid-19 pandemic may finally be behind us.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.