TV Time Spikes for Kids Stuck at Home During Coronavirus

Video games are the biggest driver of growth, according to Nielsen

Two kids playing a video game in front of a TV screen
Kids 12-17 spent 59% more time using video game consoles from March 16-22 compared to the previous week, Nielsen reported. Getty Images

Key insights:

It’s no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos—and many of them are playing video games.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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