Universal Kicks Off Super Bowl With Creepy Spot for ‘Old’ Film

The M. Night Shyamalan-directed horror film is the only movie ad expected in the game

Old, which had initially been scheduled for a February release, will debut July 21 in theaters. Universal Pictures

Most Super Bowls feature several ads for upcoming theatrical releases, but as the pandemic continues, only one such spot is airing in this year’s game.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.