Univision Explains Importance of Targeting Latinx Audiences During the Pandemic

Investing in the population is 'money well spent,' company tells marketers

three people sitting with #1 destination for hispanics over their faces and univision at the bottom
Univision held a livestream during its regular upfront time slot to provide a "sense of normalcy" during Covid-19. Univision
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Key insight:

Univision was supposed to hold its usual upfront event Tuesday—that is, until the entire upfronts week was canceled due to Covid-19. But the company still held what it called a virtual “business update” this afternoon for advertisers, in what ad sales chief Steve Mandala said was an effort to provide a “sense of normalcy” during the pandemic.

@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.
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