Upfront TV Marketplace Timetable in Doubt as COVID-19 Wreaks Havoc

‘We're not going to go to market until our clients are ready to go.’

Upfront events have already been wiped out by the novel coronavirus—and the timing of the upfront marketplace is now also in question. Walt Disney Television/Lorenzo Bevilaqua
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@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.