USA Today’s Branded Content Studio Is Thriving Thanks to a Focus on Data

It creates a mix of ad innovations and custom initiatives

The branded content consists of articles, videos and strategically placed banner ads. Getty Images

Each month, USA Today reaches more than 125 million people across print, online, mobile and tablet consumers of media. That number includes the aforementioned newspaper and the more than 100 local newsrooms (and 3,000 journalists) that make up the USA Today Network, which continues to expand into markets across the country. Because of this rapid growth, GET Creative, the publisher’s branded content studio, has also expanded.

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@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.