Viacom Acquires Pluto TV in $340 Million Deal

The move fits under a 'multifaceted' OTT strategy from the mass media company's CEO

Viacom intends to acquire Pluto TV. Sources: Pluto TV, Viacom

Viacom intends to acquire Pluto TV, an ad-supported streaming service that is free to consumers, for $340 million in cash.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.