ViacomCBS Sets Revised Upfront Plan, With Virtual Presentations Over 2 Days
Called ViacomCBS Upfront @Home, the events begin May 18
In lieu of its usual Carnegie Hall upfront, ViacomCBS will unveil CBS' fall schedule during a May 19 virtual presentation.
ViacomCBS
Key insight:
A week before ViacomCBS would normally hold its annual upfronts bash at New York’s Carnegie Hall—which, like every other in-person upfronts week event, was canceled due to the Covid-19 pandemic—the company has set a new strategy for its first upfront since CBS and Viacom merged last December.
