ViacomCBS Stresses Power of Combined Portfolio in Day 1 of Virtual Upfront

Talent echoes 'simply stronger together' mantra in business-as-usual presentation

an animated dog and an animated stephen colbert at a desk
ViacomCBS' presentation teamed up celebs from across its portfolio, including an animated Stephen Colbert and Chase from Paw Patrol. ViacomCBS

Key insight:

ViacomCBS’s annual upfront pitch to marketers this year, like most events held in the last two months, is a virtual one, a side effect of the ongoing Covid-19 pandemic that has shut down television production, halted live sports and thrown the advertising industry into disarray.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.