ViacomCBS Stresses Power of Combined Portfolio in Day 1 of Virtual Upfront

Talent echoes 'simply stronger together' mantra in business-as-usual presentation

an animated dog and an animated stephen colbert at a desk

ViacomCBS' presentation teamed up celebs from across its portfolio, including an animated Stephen Colbert and Chase from Paw Patrol. ViacomCBS

By Kelsey Sutton

May 18, 2020

Key insight:

The briskly-paced event featured plenty of celebs as ViacomCBS is saving the hard upfront sell for smaller meetings after the event.

ViacomCBS’s annual upfront pitch to marketers this year, like most events held in the last two months, is a virtual one, a side effect of the ongoing Covid-19 pandemic that has shut down television production, halted live sports and thrown the advertising industry into disarray.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.