Viacom’s Networks Will Power T-Mobile’s New Mobile TV Service in Content Deal

It's the latest partnership between media and wireless companies

Under the agreement, Viacom’s brands—including MTV, Nickelodeon, Comedy Central, BET and Paramount—will be part of T-Mobile’s upcoming mobile TV video service. Viacom

Viacom and T-Mobile have agreed to a content deal, which will be featured on T-Mobile’s new mobile TV service, coming later this year. The two join a number of other media companies and wireless mobile companies that have agreed to partner.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.