Viewers Returning to Live Sports, but Not Necessarily on Linear TV

Fans increasingly used vMVPDs and streaming for leagues' opening weekends, Roku says.

Sports fans tuned in to opening weekend games, but they increasingly used vMVPDs or streaming to do it. Getty Images

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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