WarnerMedia and Xandr Set Their Sights on Addressable and Even More Collaboration in 2020

Companies are planning addressable tests and attribution advancements

a side-by-side image of kirk mcdonald and joe hogan
Kirk McDonald of Xandr (l.) and Joe Hogan of WarnerMedia have several check-ins a week to continually integrate their companies' offerings. Getty Images

In January 2019, Xandr and WarnerMedia headed to the Consumer Electronics Show as new collaborators, since parent company AT&T’s acquisition of Time Warner had closed only a few months prior.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.