WarnerMedia Axes HBO Go and HBO Now After Bumpy Launch of HBO Max

Company attempts to clear up consumers' brand confusion

HBO Go will be pulled on July 31, while the HBO Now app will be rebranded as HBO and exist alongside HBO Max. HBO

June 12, 2020

Say goodbye to HBO Go and HBO Now—and at least some of your confusion around which one was which.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.