WarnerMedia Prepares for Joint 'Flexible' Upfront Marketplace Alongside Xandr

Company isn't readying a virtual event for buyers after canceling in-person presentation

WarnerMedia knew this year’s upfront would be very different for the company. It would be engaging in talks jointly alongside corporate sibling Xandr, and this would be its first marketplace since 2012 without longtime ad sales chief Donna Speciale at the helm—but it wasn’t expecting quite this much upheaval.