What the 5 Broadcast Network Chiefs Have Planned for the Fall TV Season
Their biggest swings and what they offer that streamers can’t
Cord-cutting and streaming rivals have continued to take their toll on the five broadcast networks, none of which saw audience gains in the coveted adults 18–49 demo last season versus a year earlier (CBS and Fox were flat, while ABC, NBC and The CW all saw season-over-season drops of more than 20%). They’ll hope for better results during the 2019–20 TV season, which begins on Monday, Sept. 23.
This story first appeared in the Sept. 16, 2019, issue of Adweek magazine. Click here to subscribe.
