What to Expect From the Virtual NewFronts
From the new format to what next year’s gathering might look like
This year's NewFronts will take place from 12-4 p.m. ET, beginning on Monday.
IAB
Key insights:
- The IAB has registered three times the usual amount of NewFronts attendees thanks to this year's virtual format.
- While live events will likely return, the IAB's president suggests future NewFronts will be a live-virtual "hybrid."
It has been a long road for the Interactive Advertising Bureau’s 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic.
