Why Isn’t Hugh Jackman a Total Asshole? Ryan Reynolds’ New Ad Shares the Secret

The new spot, by Maximum Effort, follows years of collaboration between the two actors

Hugh Jackman drinking coffee
The 60-second ad dropped on social channels today. Maximum Effort/Ryan Reynolds

If you’re unable to function like a civil human before a morning cup of coffee, you’re in good company.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.