Why Nickelodeon Did Away With Its Usual Upfront Kickoff Event This Year

Network opted for 'intimate' meetings where new chief Brian Robbins could share his vision

Last year's splashy upfront event featured celebs like John Cena, but Nickelodeon is opting for smaller meetings going forward. Getty Images

One year ago today, Nickelodeon held its upfront presentation, which has long served as the unofficial kickoff to the annual upfront season. But this year, the network isn’t holding its usual big upfront event. Instead, it’s following in the footsteps of its Viacom sibling networks—and many others through the industry—and swapping spectacle for smaller agency meetings.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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