Why Pluto TV Picked Late Night For Its First-Ever Linear Ad Campaign

It's the company's way of urging viewers to 'drop in'

A woman with a shocked face holding a remote with chips in her lap watching TV next to a man with a shocked face
Pluto TV's first-ever television ad campaign depicts viewers being zapped away when they watch content on the service. Pluto TV

Key insights:

Pluto TV is betting fans of late night will be fans of their free ad-supported streaming service.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.