Why Some NewFronts Presentations Shrank This Year

Publishers tried to create intimate spaces for potential clients

Some publishers worked to make sure that their NewFronts audiences got smaller this year. IAB

While some companies didn’t shy away from the NewFronts days of yore—in which A-lister after A-lister was brought out on stage (looking at you, Hulu)—other companies shifted focus this year. Many publishers seemingly tried to create a more intimate experience with potential clients in the room by booking small venues or splitting presentations to create a smaller crowd.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.