Who Needs a Creative Powerhouse? This Insurer Hired Its Own Out-of-Work Clients

Next Insurance had planned to spend big on an agency and rebrand for the campaign

Next Insurance
Next Insurance hired around 50 small-business owners to help get them back to work after the pandemic hit. Next Insurance

Key insights:

So far, 2020 isn’t shaping up the way anyone has planned. But for 3-year-old insurtech startup Next Insurance, this was the year it was going to drop some serious cash on a good ad agency, invest in a rebrand and then introduce itself to the country through its first national television campaign.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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