Will TikTok’s New Ownership Influence Brand Relationships?

How creators could be impacted under Oracle acquisition

Oracle logo and Charli D'Amelio
Will the platform going under new ownership influence brand relationships with influencers or the algorithm itself? charlidamelio, Oracle, TikTok

It’s time for more brands to take a leap of faith and trust creators to give them the voice consumers in these smaller pockets of influence want to hear.

Brian Freeman is CEO and founder of Heartbeat.