With Always-On Channels, Streamers Are Looking More and More Like Traditional TV
Live streaming channels, comfort food for cord-cutters, help beef up ad inventory
One out of five cord-cutters said they missed the ability to click through live programming channels, Roku found.
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Key insights:
- The always-on channels appeal to consumers who cut the cord not because they didn't like live TV, but because it was too expensive.
- The offerings also help services bolster their ad inventory for advertisers.
NBCUniversal streamer Peacock came onto the scene nationally last week with plenty of the usual on-demand programming options. But one of its most talked-about features is one that felt solidly rooted in the company’s traditional television roots: live channels.
