With Live Sports Still Sidelined, May’s National TV Ad Revenue Fell 23%

Nine of 12 product categories saw year-over-year declines

A photo of Michael Jordan from The Last Dance
ESPN was able to generate some ad dollars from The Last Dance, but could not compensate for the loss of its other major league sports in May. ESPN

Key insight:

May’s national TV ad revenue improved on March and April’s low numbers, but the absence of sports programming amid Covid-19 continued to deal a serious blow to the industry, according to the Standard Media Index AccTV Report for May 2020.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.