Without Live Sports, Fans Switch to Binge-Watching and News
Viewers spent 47% more time streaming compared to last weekend
Law & Order: SVU was the most-binged show last weekend, according to Inscape.
NBCUniversal
Key insights:
- Regular sports fans spent 47% more time streaming last weekend.
- SVU was the most popular show to binge-watch.
- The drop-off in linear viewing from sports fans highlights a challenge for broadcasters.
Live sports programming came to a screeching halt last week as leagues including the NBA and MLB suspended their seasons in response to the growing spread of COVID-19. In the absence of their favorite TV programming, sports fans are flocking to streaming shows—and in some cases keeping their TVs off entirely.
