YouTube Emphasizes Flexible Ad Buys Following CTV Viewership Spike

Video platform pitches to NewFronts marketers in personalized Brandcast presentation

Screenshot from YouTube's Brandcast presentation
YouTube’s personalized Brandcast presentation focused on highlighting YouTube creators and giving marketers flexible options to reach consumers. YouTube

Over the course of nationwide lockdowns due to the Covid-19 pandemic, YouTube viewership on connected television screens spiked by 80% year over year. That’s why today, the streamer is emphasizing a feature that lets marketers buy only on television screens as it continues to chase after advertiser dollars that may be migrating from linear TV.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.