YouTube Expands Advertiser Access to Its Most Popular Content With New Global Product
YouTube Select includes connected TV usage for the first time
The company will pitch YouTube Select to advertisers during next month's Brandcast presentation.
YouTube
Key Insight:
Google Preferred is no longer preferred by Google. Starting with this year’s upfront, the company is giving advertisers a new way to reach consumers of its most popular videos in the United States and around the world: YouTube Select.
