YouTube Shakes Up Originals Slate With Remotely Filmed DIY Series During Lockdown
Platform put traditional production 'on ice' due to Covid-19
YouTube turned around several remotely produced shows from its creators in just one month.
YouTube, Tyler Kandel
Key insights:
- The rapid turnaround for new shows is something YouTube will continue to utilize long after the pandemic.
- YouTube’s ongoing strategy is to make its new programming available in front of its premium paywall.
As people around the country remain under lockdown orders, YouTube Originals has shifted its lineup of original programming to a slate of remotely produced scripted and unscripted series aimed at reflecting the country’s new reality.
