YouTube’s Brandcast NewFront Will Shift to Digital-Only Due to Coronavirus Concerns

Decision made as IAB creates streaming option for all NewFronts presentations

YouTube on stage at an event
YouTube is the first NewFronts presenter to switch its presentation to a digital format. YouTube Advertisers

YouTube’s Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau’s NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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