Co-op captures the joy of the everyday in ad promoting recycling schemeLucky Generals

How BBC’s ‘Obsessive’ Craftsmanship Brought Tokyo to Life For the Olympics

Sports Marketing

“A lot of our work treats the architecture as a character,” said Paul Nicholls of directorial collective Factory Fifteen, which helped create the ad.


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Australia’s ‘Graphic and Confronting’ Covid-19 Ad Could be the Most Hard-Hitting Yet

Coronavirus

Australia's government is struggling to meet its revised goal of the entire country to be vaccinated by October

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Charity Lights up Paris Billboards at Night to Help Women Feel Safer on the Streets

Out of Home

A pre-covid study from France’s National Observatory of Crime and Criminal Justice found 28% of women and gender minorities refuse to go out alone at night.

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Jason Alexander Tells the Tale of a Determined Dove in AID FOR AIDS’ Enchanting Film

Health and Wellness

Saatchi & Saatchi collaborated on this spirited, international effort.

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McDonald’s Minimalist Ads Hide Burgers and Fries in Pixel Art

Food & Beverage

McDonald's latest ad campaign features pixilated closeups of its iconic offerings.

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Think Crypto Is Just for Geniuses? That’s B.S., Says Challenger Brand’s Debut Campaign

Fin Tech

Cabital's irreverent ad aims to make cryptocurrency more accessible.

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How Skittles’ Pride Campaign Aims to Build a Legacy Beyond the Parade

Food & Beverage

The agency made a serendipitous discovery: a photo of a 1985 Lesbian Strength March, led by a smiling woman in a dress. Adam & Eve/DDB found the woman, activist Femi [...]

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Phenomenal Launches Content-Driven Crown Month in Celebration of Black Hair

Diversity, Equity and Inclusion

The effort kicks off with a two-minute video titled ‘Own Your Crown’ created by Phenomenal Productions and video agency Hayden5.

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To Grow Your Business, Embrace Both Its Roots and Wings

Columnist Network

Roots provide stability. Wings are fueled by dreams.

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Magnum Ice Cream Commissioned a Painting That Gives Dante the Kiss He Never Had

Food & Beverage

The artwork by an acclaimed Italian painter pays tribute to the poet Dante and his muse Beatrice.

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French Brand Lotus Baby Gets Real About the Messy Side of Parenting

CPG & Grocery

“We know there is a lot of pressure to be a perfect parent in France," says Ankie Cedergren Borg, global brand communication manager at owner Essity

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This Creative Team Is Taking on the Might of Cannes Lions

Cannes Lions

LoveTheWorkMore.com directed more 50,000 people to view nominated Lions case studies for free

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UK Mobile Network Three ‘Comes of Age’–But It Still Has a Sense of Humor

Mobile

The new campaign is an attempt to position the brand as a 'big network' and appeal to a broader audience beyond young people

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How One of the Most Uncomfortable Ads Ever Ended Up Winning Gold at Cannes Lions

Cannes Lions

'Eternal Pregnancy' was eliminated in early judging, but jurors couldn't stop thinking about it.

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Check Out All the Campaigns That Won Top Honors at Cannes Lions 2021

Cannes Lions

Grand Prix status was awarded to 32 creative marketing ideas. Watch them all.

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Despite the Danger, a Sensual Film Was Produced to Defy Russia’s Anti-LGBTQ+ Laws

Diversity, Equity and Inclusion

Breaking Russia's 'Gay Propaganda' law, creative agency VOSKHOD produced "We Will Become Better."