1-800-Contacts Ran the Perfect Ad on ‘Eaten Alive’ and It Wasn’t Even (Totally) Planned

Goofy plot was a coincidence at first

Headshot of Tim Nudd

Those who were disappointed that Paul Rosolie wasn't completely and totally eaten alive by the snake on Discovery Channel's Eaten Alive last night got a consolation prize—this comical ad for 1-800-Contacts, which aired on the telecast and did show a guy properly (if cartoonishly) devoured by a snake.

The plot of the ad, by Pereira & O'Dell, was a total coincidence. And in fact, the company originally planned to break the ad in January. But after hearing about the Discovery special, it was moved up to Sunday's broadcast—and the agency tells us the voiceover was even tweaked to tie into the show (specifically, the part where the snake-eaten dude murmurs, "I hope this makes me famous.")

1-800-Contacts also had some fun on Twitter last night.


Client: 1-800-Contacts

Agency: Pereira & O'Dell

Chief Creative Officer: P.J. Pereira

Vice President, Executive Creative Director: Jaime Robinson

Creative Directors: Jason Apaliski, Robert Lambrechts

Art Directors: Tim Delger, Brett Beaty

Copywriters: Katie Brinkworth, Simon Friedlander

Account Director: Ashley Brown

Associate Strategy Director: Molly Cabe

Strategic Planner: Beth Windheuser

Vice President, Media Strategy: Joshua Brandau

Vice President, Production: Jeff Ferro

Senior Broadcast Producer: Elisa Moore

Director of Business Affairs: Jaime Szefc

Production Company: Epoch

Director: Phil Morrison

Director of Photography: Reed Morano

Executive Producer: John Duffin

Producer: Phillip Rose

Editing Company: Arcade Edit

Editor: Greg Scruton

Assistant EditorS: John Gallagher, Ryan Andrus

Executive Producer, Managing Partner: Damian Stevens

Executive Producer: Nicole Visram

Producer: Gavin Carroll

Visual Effects: Timber

Partners, Creative Directors: Jonah Hall, Kevin Lau

Executive Producer: Chris Webb

Partner, Managing Director: Damian Stevens

Head of Production: Michael Theurer

Lead Smoke Artist: Chris Homel

Assistant Smoke Artist: Austin Hickman-Fain

Producer: Emily Avoujageli

Music: Future Perfect

Executive Producer: Maxwell Gosling

Computer Graphics, Animation: Laundry

Creative Directors: Anthony Liu, P.J. Richardson

Executive Producer: Michael Bennett

Producer: Kirsten Collabolletta

Art Director: Anthony Maiuri

Modeling, Texturing, Lighting: Herman Kim, Yang Liu

3-D Animation: Herman Kim, Yang Liu

Compositing: Ted Gore, Yang Liu

Sound: 740 Sound

Sound Designer: John Martin

Executive Producer: Scott Ganary

Mix: One Union

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 8, 2014 https://stage.adweek.com/creativity/1-800-contacts-ran-perfectly-goofy-ad-eaten-alive-last-night-161821/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT