The Covid-19 pandemic devastated experiential marketing as we knew it in 2020, but the physical limitations it presented brands and agencies also brought about innovation.
10 Takeaways From Brand Activations That Adapted to Crisis in 2020
Marketers can apply these lessons to future experiences, even post-pandemic
Brands such as HBO Max, Fisher-Price, T-Mobile and Wendy's got creative with limitations.
HBO Max/Tool of North America, Fisher-Price, OnePlus and T-Mobile, Jordan Strauss for Wendy's
