180 explores science behind Amstel’s allure

I've never had Amstel, but this latest ad from 180 Amsterdam reveals that the sound of an Amstel bottle being opened activates small but powerful geysers of drool in the mouths of young hipsters. Pretty gross. Other ads suggest that tiny rockets fly around and explode when a bottle's opened, and that the bottle itself owes its shape to an artificially created vacuum. Good thing these experiments took place in Holland. They'd never convince Republicans here to fund scientific inquiries like this.

—Posted by David Kiefaber

Publish date: April 7, 2009 https://stage.adweek.com/creativity/180-explores-science-behind-amstels-allure-14371/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT