25-Foot-Tall Marionette Doll Blogs About Missoni for Target

A big launch gets even bigger

Headshot of David Griner

Target got a pretty big hand this week in promoting its new fashion line from Missoni. Actually, make that two giant, live-tweeting hands. To help launch the Missoni line (which, admittedly, might not have needed the help), Mother New York created a 25-foot-tall blogging marionette named Marina. Enormous phone in hand, she's been attending New York Fashion Week events and generating even more buzz for the popular new Target collection. Of course, you can follow her on Twitter or read her blog, where she occasionally posts amusing photos from her "phone."

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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."