‘3 Billboards’-Inspired Protest Calls for Justice Following the Fatal Grenfell Tower Fire

Campaign mirrors the Academy Award-nominated film

The film "Three Billboards Outside Ebbing, Missouri" inspired this campaign for justice. Justice4Grenfell
Headshot of Lindsay Rittenhouse

“Seventy-one dead.” “And still no arrests?” “How come?”

Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London—where a massive fire ripped through a 24-story block of public housing flats on June 14, killing 71 people.

The campaign—created by community-led organization Justice4Grenfell and BBH Labs—mirrors the 2017 drama film “Three Billboards Outside Ebbing, Missouri,” about a mother (played by actor Frances McDormand) who uses traditional advertising to press local authorities to investigate the unsolved murder of her daughter.

“The film that we are using as inspiration highlights the power of advertising to bring about justice,” said Yvette Williams, Justice4Grenfell spokesperson. “We wanted to harness this power to remind people how little has been done since the tragic event shook this community, and the country, just over eight months ago.”

Williams and other activists plastered the billboards on trucks and drove them across west London, finally parking them outside the Grenfell complex, where a group of community leaders and survivors gathered, according to a statement from Justice4Grenfell.

Once there, Williams explained the fire devastated the community eight months ago, and yet “hundreds” of surviving residents are still homeless and “297 other towers in the U.K. are still covered in flammable cladding.”

She continued, “Requests from survivors of the Grenfell Tower fire to appoint a diverse decision-making panel to sit alongside the head of the public inquiry have been denied.”

In its own statement, BBH Labs said upon hearing testimony from Justice4Grenfell, “it became clear to us that eight months on from the tragedy of the Grenfell Tower fire, the key issues are being downplayed or ignored.”

Cressida Dick, head of London’s Metropolitan police, said in December that the investigation into the fire will likely not be completed until 2019 at the earliest, according to the Guardian.

“We were told that even as the public inquiry is ongoing, there was going to be an interim report by Easter. Now that’s not happening. We want the truth,” Williams told Vice at the site of Thursday’s protest.


@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
Publish date: February 16, 2018 https://stage.adweek.com/creativity/3-billboards-inspired-protest-calls-for-justice-following-the-fatal-grenfell-tower-fire/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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