6 Tips for Creative Concepting When You’re Quarantined Away From Your Partner

Creatives around the world share their advice

Creative concepting, historically accomplished in a room together, has suddenly become a remote task. Getty Images

Key insight:

Some of the best creative ideas are dreamed up after hours, days and even weeks of creative brainstorming and collaboration. But how does that work when most of the agency world is scattered into quarantine?

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.