Ad Agency Changes Its Name in Tribute to Jeremy Lin

The power of LINtegrated marketing

Headshot of Tim Nudd

Cornett Integrated Marketing Solutions in Lexington, Ky., likes Jeremy Lin. A lot. So, it's changing its name to Cornett LINtegrated Marketing Solutions, in tribute to the New York Knicks player. "Like Mr. Lin, we are an under-the-radar entity. Although Cornett represents national brands such as Valvoline's Eagle One, Buffalo Trace Bourbon, among others, the world hasn't experienced the agencies [sic] game-changing work just yet. The world has yet to experience our supreme LINtegrated marketing approach." Bold move. Well, not really. They're changing it back as soon as the Knicks lose again.


@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: February 16, 2012 https://stage.adweek.com/creativity/ad-agency-changes-its-name-tribute-jeremy-lin-138345/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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