Ad People Are the World’s Bravest, Say Firefighters, Astronauts and Bomb Disposal Experts

Enter your most courageous work in the Andy Awards

Headshot of Tim Nudd

Yes, disposing of bombs is stressful. So is operating on someone's brain, or rocketing into the endless void of space. But none of those things require quite as much courage as advertising, where only the truly fearless succeed.

That's according to Wieden + Kennedy's amusing call for entries campaign for the 2015 Andy Awards, which is seeking your bravest work for its next show. Check out three films below (directed by Clay Weiner of Biscuit Filmworks), in which practitioners from supposedly daunting fields tip their hats to advertising people—the world's real heroes.

There are also display and social media ads that show extremely courageous ad creatives Gerry Graf, Dan Wieden, Susan Hoffman and Jeff Benjamin being mock-congratulated by people who are almost, but not quite, as courageous as they.

The point, of course, is that this is just marketing—no one is saving lives. And yet, in less dramatic form, you do need courage to do breakthrough work, even if scientists, scholars and soldiers aren't going to pat you on the back and salute your valor.

W+K's Colleen DeCourcy is the 2015 Andys chair. "Colleen and the talented team at W+K captured the spirit of bravery by using humorous situations for creatives to be inspired," says Gina Grillo, president and CEO of the International Andy Awards. "Caring about the work and approaching it with passion and bravery is what we want to see more of, and with that comes fame, glory and quite possibly an Andy for your award shelf."

You can also test your bravery over on the Andys website.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 8, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT