Ad Student Hijacks Agency Hashtags on Instagram, Hoping for Job Interviews

Max Kurstjens wants to negotiate

File this one under creative ways to get agencies' attention.

In hopes of landing an internship at an ad agency, Dutch student Max Kurstjens, who's studying in Sweden, took matters into his own hands. Kurstjens tells AdFreak via email that he struggled to get in touch with the agencies, so he targeted their Instagram hashtags instead.

"Why? To get their attention and to mock the hashtag phenomenon, especially in the advertising world," he says.

Kurstjens created different Instagram accounts to flood the feeds of certain agencies, including TBWA, Droga5 and Wieden + Kennedy. Scrolling through an agency hashtag yields a composite of images that take the hashtag hostage and direct users to There, you'll find a robotic arm dumping hashtags into shark-infested waters, holding them over a fiery grill and electrocuting them.

The only way to save your hashtag is to invite the guy for a cup of coffee.

It's not clear yet whether he's landed that elusive interview. But hey, the site's pretty cool. We hope he graduates from hijacking hashtags soon, before they have to bring in the hostage negotiators.

Publish date: January 23, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT