Adele Is Everywhere, Including This Adorable Target Ad

Crowd-pleaser from Wieden + Kennedy

I didn't watch the Grammys, which is fine, because I've already heard Adele's "Rolling in the Deep," and didn't feel an overwhelming need to hear it again on the show, see it win countless awards—and hear it yet again in this Target ad from Wieden + Kennedy in Portland, Ore. Still, the ad is neat—as grouchy as I am, I can't hate on singing children—and allows us all a peek into a glorious alternate universe where people who sing on buses aren't completely crazy. Plus, if nothing else, the spot offered a temporary respite from people bitching about, or offering to be abused by, Chris Brown. Target and W+K parted ways earlier this year, but the agency's final work for the brand continues to roll out. After the jump, check out "Color Changes Everything," a new :60 from W+K's New York office celebrating the retailer's new spring collection. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.