Made Entirely With Stock Footage, Adobe Film Festival Shows How Restrictions Amplify Creativity

Software company gave 13 filmmakers access to its images, audio and editing tools

Daniel Koren's Possibilities uses stock footage to explore how to find happiness. Courtesy of Adobe

The Covid-19 pandemic has forced creatives around the world to, well, get creative with producing content remotely since March. Adobe recently demonstrated the innovation sparked by lockdown restrictions with its first film festival, which challenged 13 filmmakers to produce their projects entirely with stock footage. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.