Advertising Executives Share Their Cannes Survival Tips

The conversation happened at Adweek's Cannes kick-off soirée

Adweek held a kick-off soirée to start the Cannes Lions festival on the right foot. Photos by Sean T. Smith

On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing, with sponsor partner Selligent Marketing Cloud. But, since this was only the opening night of the Cannes Lions festival, the conversation’s topic (and surrounding soirée) soon turned to helpful advice on surviving the week ahead.

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@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.