Adweek Announces Finalists in Its Inaugural Adweek Experiential Awards

Winners of 32 categories to be announced Monday, April 29 and celebrated at May 1 gala

Adweek's first Experiential Awards have announced finalists for all of its 32 categories.
Sources: Dianna McDougall for Adweek, Giant Spoon, Instagram

Adweek announced today the finalists of its inaugural Adweek Experiential Awards. Adweek’s editors judged a rich array of 619 submissions across 32 categories, boiling down the entrants to three finalists in each category.

The winners will be announced in the April 29 issue on Adweek and on Adweek.com and celebrated, along with the other finalists, in an evening gala as part of Adweek’s Elevate Creativity symposium on Wednesday, May 1 in New York.

Here are the 2019 Adweek Experiential Awards finalists:

Best Cause-Related Experiential Activation

—72andSunny’s submission to Adweek’s Experiential Awards “Treatment Box” for Truth has been named a finalist in the Best Cause-Related Experiential Activation category.

—Energy BBDO’s submission to Adweek’s Experiential Awards “Prescribed to Death” for The National Safety Council has been named a finalist in the Best Cause-Related Experiential Activation category.

—VMLY&R’s submission to Adweek’s Experiential Awards “Sip Safe” for Monash University has been named a finalist in the Best Cause-Related Experiential Activation category.

Best Community-Focused Experiential Activation

—BBDO Atlanta’s submission to Adweek’s Experiential Awards “Stop Traffick” for Street Grace has been named a finalist in the Best Community-Focused Experiential Activation category.

—Jack Morton Worldwide’s submission to Adweek’s Experiential Awards “Chevy Youth Sports” for Chevrolet has been named a finalist in the Best Community-Focused Experiential Activation category.

—Civic Entertainment Group’s submission to Adweek’s Experiential Awards “For Detroit: Creating Tomorrow Together” for Ford Motor Company has been named a finalist in the Best Community-Focused Experiential Activation category.

Best Ecologically Responsible Experiential Activation

—Engage & Resonate’s submission to Adweek’s Experiential Awards “McCafé Sustainable Coffee Journey” for McDonald’s has been named a finalist in the Best Ecologically Responsible Experiential Activation category.

—Listen’s submission to Adweek’s Experiential Awards “Unmoored” for Microsoft has been named a finalist in the Best Ecologically Responsible Experiential Activation category.

Best Event/Conference Experiential Activation

—Deeplocal’s submission to Adweek’s Experiential Awards “The Google Assistant Ride at CES 2019” for Google has been named a finalist in the Best Event/Conference Experiential Activation category.

—R&R Partners’ submission to Adweek’s Experiential Awards “Blockchains Global Launch Event” for Blockchains has been named a finalist in the Best Event/Conference Experiential Activation category.

—George P. Johnson’s submission to Adweek’s Experiential Awards “Dreamforce” for Salesforce has been named a finalist in the Best Event/Conference Experiential Activation category.

Best Experiential Activation in Support of Diversity and Inclusion

—Publicis Sapient’s submission to Adweek’s Experiential Awards “Make Some Room – Unconscious Bias Workshop” for Publicis Sapient/Second Story has been named a finalist in the Best Experiential Activation in Support of Diversity and Inclusion category.

—Jack Morton Worldwide’s submission to Adweek’s Experiential Awards “Rantin’ & Raven” for Covergirl has been named a finalist in the Best Experiential Activation in Support of Diversity and Inclusion category.

—Arc Worldwide’s submission to Adweek’s Experiential Awards “Pantene Gold Series Tour” for Pantene has been named a finalist in the Best Experiential Activation in Support of Diversity and Inclusion category.

Best International Experiential Activation

—Live Nation’s submission to Adweek’s Experiential Awards “The Iconic Laundromat” for The Iconic has been named a finalist in the Best International Experiential Activation category.

—Manifold’s submission to Adweek’s Experiential Awards “Uber Destination United” for Uber has been named a finalist in the Best International Experiential Activation category.

—Zulu Alpha Kilo’s submission to Adweek’s Experiential Awards “The Away Game” for Tim Hortons has been named a finalist in the Best International Experiential Activation category.

Best Long-Running Experiential Activation

—Schafer Condon Carter’s submission to Adweek’s Experiential Awards “IDEAL National Championship” for IDEAL Electrical, a division of IDEAL INDUSTRIES, INC. has been named a finalist in the Best Long-Running Experiential Activation category.

—George P. Johnson’s submission to Adweek’s Experiential Awards, “Camp Jeep” for Jeep/FCA-Experiential Marketing Group has been named a finalist in the Best Long-Running Experiential Activation category.

Recommended articles