Adweek Together: The Future of Audio

How Spotify invests in podcast ad innovation

Julie Clark joins Ko Im on Adweek Together.
Headshot of Ko Im

Spotify has made headlines with podcast news. After creating a partnership with the Obamas’ production company Higher Ground last year, the audio streaming service announced it will exclusively host former first lady Michelle Obama’s podcast, debuting later this month. This comes after a deal with Omnicom Media Group that gives it first-listen rights for ads to run on Spotify Original podcasts.

Julie Clark, Spotify’s global head of ad revenue innovation, joins us to talk more about the platform’s diverse ad offerings for podcasts, including ad-insert programs, as well as testing in-app offers and the streamer’s plans to grow globally.

Adweek Together is a weekly discussion at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at adweektogether@adweek.com.

 


@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
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