Adweek Together: How to Stay Creative in Uncertain Times

Veteran creative director Kirsten Rutherford shares her tips

One of the greatest challenges for the advertising world in the age of coronavirus is how to maintain creativity. With a continuous stream of dreadful news that affects all of our personal and professional lives, what drives the creative process these days?

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.